Who are we?

Harding Financial Ltd was established in 2011 by Alex Simpson, whose clear aspiration is to become the South East's premier independent financial planning firm. The team has grown significantly and every individual shares Alex's goal to provide the highest quality and most trustworthy financial advice.

Everyone at Harding Financial is proud to work to an exceptionally high standard for both our corporate and personal clients - we conduct in-depth research, talk to our customers and peers, continually educate, keep well informed, push ourselves, debate and discuss, love, laugh, smile and (occasionally) frown.

Ultimately, we love our business and we believe that shows in everything we do! To see our experienced team click here.

Meet the team

Our Work Process

Our role as your Financial Adviser is to understand your needs, objectives and feelings towards risk and to use that information to create your investment strategy and portfolio. We like to do things "in-house" whenever we can - that means we're cutting out the investment middle man and focusing exclusively on you.

Understanding how we work with clients is important so you know what to expect from our service. We want you to clearly see where we can add real value to your life. To see how we work, please click here.

How we work

Mission, Vision and Values

Our mission is to provide clear, well thought out financial advice that is tailored to meet the needs of our clients. Our vision is to create financial security for our clients. Our shared core values support this and are based on Service, Aspiration, Flair, Excellence and Responsibility.


Our clients are at the core of every decision we make. We strive for quality in all that we do in order to build productive, meaningful, long term relationships.


We aspire to meet every clients' financial goals to help them to invest wisely and live fully. We aim to make tomorrow better.


We create transparent, creative and innovative holistic financial solutions to meet our clients' needs and objectives. Our ability to explain things in a simple, clear and easy to understand format makes us stand out from our competitors.


We are hugely knowledgeable, highly trained and use cutting edge technology to provide our clients with independent, holistic financial advice. Our shared commitment to providing professional excellence in a culture of continual improvement is an ongoing quest.


We act with integrity and respect for our clients and each other. We listen and respond to our clients' needs and maintain ethical standards and comply with our legal and professional obligations at all times.


By choosing a customer focused reputable company with expertise, experience, knowledge and integrity, you can feel S.A.F.E.R with us.

Contact Us

Get in touch today

Call us, email, drop in, or fill in the form so that one of our expert advisers can be in touch.

We look forward to hearing from you and being your financial partner.

The Estate Yard
East Shalford Lane